HSF_E_horHeart & Stroke is undergoing an exciting transformation and is planning stronger brand identity including a modern, bold logo and tagline that will re-engage Canadians and reignite their passion.

The Heart & Stroke transformation starts with a new visual identity, but it will go much deeper than a new look and with multiple components:

  • An exciting and innovative new research strategy to accelerate  research studies and discover more medical breakthroughs.
  • Innovating fundraising, starting with a “pay for success” hypertension screening program – something never before seen in Canada.
  • Advocating for bold children’s health policies, committing to eliminate the gender bias in heart and brain health and working to close the gap in Indigenous health.
  • More relevant communication, with a fresh look, a new website and a unifying message … Life. We don’t want you to miss it.